Public Relations Specialist

Explore This Path

Shape public perception and build strong brand images through strategic communication.
Influence media narratives and enhance organizational reputation with creative storytelling.
Engage audiences by crafting compelling content for social media and digital platforms.

💰 Earn $60K-$101K

📚 Bachelor Degree

⏱️ 24–48 MONTH TRAINING

📈 6.2% JOB GROWTH

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What You’ll Do

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Post and update content on the company's Web site and social media outlets.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Scoop

Minimum Education

Bachelor Degree

Career Prospects

Excellent (Increasing by 5% or more)

Training Time

2 to 4 years

Job Openings

27,100 Annually

Median Earnings

$76,280 in California

$66,750 Nationally

$25K

$50K

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$250K

Real Talk Reel

Want to see what it's like to be a Public Relations Specialist? We've curated a playlist for you to get a glimpse into a day in the life.

@ericchowreal

Best For You If...

YOU Like 💕

Being creative or artistic
Influencing or leading others
Relating with or serving others

You are skilled in 💫

Active Listening
Complex Problem Solving
Critical Thinking
Reading Comprehension
Speaking
Writing

You value 🙏

Accomplishing things
Having freedom
Job security

Deep Dive

Public Relations Specialist

Explore career pathways, key skills, and what each role has to offer.

Pathways to this Career

Learn about the education and training paths that can lead to this career — and what to expect from each one.

Associate's Degree

An associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.

🎓 College

⏱️ FINISH IN 2-3 years

Bachelor's Degree

A bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.

🎓 College

⏱️ FINISH IN 4-5+ years

Vocational School

A vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.

🎓 Skills-Focused

⏱️ FINISH IN 6 months - 2 years