Marketing Specialist

Explore This Path

Ideal for those who love analyzing market trends and consumer behavior.
Drive business success by crafting impactful marketing strategies and campaigns.
Uncover insights to boost brand visibility and outshine competitors.

💰 Earn $62K-$130K

📚 Bachelor Degree

⏱️ 24–48 MONTH TRAINING

📈 8.3% JOB GROWTH

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What You’ll Do

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Scoop

Minimum Education

Bachelor Degree

Career Prospects

Excellent (Increasing by 5% or more)

Training Time

2 to 4 years

Job Openings

88,500 Annually

Median Earnings

$83,090 in California

$74,680 Nationally

$25K

$50K

$75K

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$250K

Real Talk Reel

Want to see what it's like to be a Marketing Specialist? We've curated a playlist for you to get a glimpse into a day in the life.

@flo.create_

@dhillon.diary2

@_misomelon

@weneko

@shannydomingsil

@futureofdigitalads

Best For You If...

YOU Like 💕

Influencing or leading others
Thinking and problem solving
Using data or completing tasks

You are skilled in 💫

Active Listening
Critical Thinking
Reading Comprehension
Speaking
Writing

You value 🙏

Accomplishing things
Having support
Job security

Deep Dive

Marketing Specialist

Explore career pathways, key skills, and what each role has to offer.

Pathways to this Career

Learn about the education and training paths that can lead to this career — and what to expect from each one.

Workforce Development Program

A workforce development program typically enhances participants' opportunities to succeed in the workforce through employment skill-building, career counseling, connections to employers, and pathways to high-demand and high-wage jobs.

🎓 Skills-Focused

⏱️ FINISH IN 6 months - 2 years

Vocational School

A vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.

🎓 Skills-Focused

⏱️ FINISH IN 6 months - 2 years

Associate's Degree

An associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.

🎓 College

⏱️ FINISH IN 2-3 years

Bachelor's Degree

A bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.

🎓 College

⏱️ FINISH IN 4-5+ years

Hybrid College

A hybrid college combines online learning with the student support typically offered on college campuses, giving students flexibility and accessibility while still providing a comprehensive educational experience.

🎓 College

⏱️ FINISH IN 2-5 years

Professional Upskilling

Professional upskilling typically results in acquiring new or enhanced skills and knowledge relevant to a participant's current job or desired career path, leading to improved job performance, opportunities for career advancement, and greater employability.

🎓 Skills-Focused

⏱️ FINISH IN 1 week - 3 months